Tuesday, 24 December 2013

OuR Compaign Strategy



We the students of Mass Communication organised an awareness campaign for the women of Pakistan about the workplace harassment
The prime objective of the campaign was to spread awareness among the students regarding the workplace harassment and to inform about the law “The Protection Against Harassment of Women at Work Place 2010″.


The basic idea of this campaign was to inform students about the law that protects them from harassment. Many of women in Pakistan are not familiar with the law.


“We made pamphlets and brochures on awareness of harassment act and soon we want to distribute the pamphlets among the students of universities and colleges to spread awareness. In the pamphlet we tried to inform that ‘what is harassment?’ and the law,”

The law was enacted in 2010, by the government of Pakistan, to prevent sexual harassment at public and private workplaces. According to the Law, sexual harassment was declared a crime in the country.

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